First iteration product release

•Building a MVP (minimum viable product):

•Our first publication on Facebook

•Our first design of the site and video- CREATE!

•In order to get our products in front of customers and get feedback

•The result:

•Early adopters: 9 girls registered.

•Questions asked- we can learn what our customers want

•Feedback about site and video

•This method helped us to be more in line with customers needs

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Second iteration product release

•Improving:

•Our second publication on Facebook:

•Competition of shares on Facebook

•Prizes for all donating girls

•Referring to boys too

•Adding a Q&A part to the site with more information- CURATE!

•Shortening the video

•The result:

•16 girls registered!

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Last iteration product release

•Improving:

•Adding a Facebook event

•The result:

•20 girls registered!

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Next steps:

•Hang printed advertisement

•Talk to celebrities